We wanted to share this interesting message from one of our first customers:
"I have been one of your customers since the 1980s. In those days, Bodyaware was one of a very small group of companies providing men with designer underwear of quality. The kind of garments that actually enhanced the male anatomy, designed by people who also seemed to be familiar with the maIe anatomy. I have always purchased well-designed products where possible and was tired of the kind of underwear offered to men. Mostly, it lacked style, proper support, comfort, desirability and most certainly sex appeal. Most of the products, in my opinion, either made men look stupid or like slobs. Then there was the biggest and most ridiculous problem of all in those days. Men, by that, the supposed real men, weren’t supposed to care about such things. Why on Earth not? Personally, I not only wanted to look my best for me, but also for my girlfriend at that time. It seemed to me that women were getting a raw deal in that area."
"When I saw an advertisement for Bodyaware, I sent for a catalog as you did in those days. I was amazed to find black satin tanga briefs, nylon /Lycra mini briefs, an exotic range known as molten metal mini briefs, satin thongs, and designer swimwear. They were quite expensive, but the quality, design, and style were all there. So I purchased two pairs of the black satin tanga. briefs and two pairs of red nylon/ Lycra mini briefs, plus a pair of the gold briefs from the molten metal range. My then-girlfriend thought that they were gorgeous. So that’s how I became a long-time customer. Goodbye to those hideous boxers and y fronts. In my view, they should be consigned to the dark museum. Anyway, that’s the history of my association with Bodyaware which of course, still continues to this day."
"I think Bodyaware has had a significant impact on how many men see themselves as individuals and how society at large views men’s fashion and style when it comes to designer underwear."
We are always interested in your experience with our products, customer service and overall thoughts on wearing underwear. Please share your stories or comments below!