We wanted to share this interesting message from one of our first customers:
"I have been one of your customers since the 1980s. In those days, Bodyaware was one of a very small group of companies providing men with designer underwear of quality. The kind of garments that actually enhanced the male anatomy, designed by people who also seemed to be familiar with the maIe anatomy. I have always purchased well-designed products where possible and was tired of the kind of underwear offered to men. Mostly, it lacked style, proper support, comfort, desirability and most certainly sex appeal. Most of the products, in my opinion, either made men look stupid or like slobs. Then there was the biggest and most ridiculous problem of all in those days. Men, by that, the supposed real men, weren’t supposed to care about such things. Why on Earth not? Personally, I not only wanted to look my best for me, but also for my girlfriend at that time. It seemed to me that women were getting a raw deal in that area."
"When I saw an advertisement for Bodyaware, I sent for a catalog as you did in those days. I was amazed to find black satin tanga briefs, nylon /Lycra mini briefs, an exotic range known as molten metal mini briefs, satin thongs, and designer swimwear. They were quite expensive, but the quality, design, and style were all there. So I purchased two pairs of the black satin tanga. briefs and two pairs of red nylon/ Lycra mini briefs, plus a pair of the gold briefs from the molten metal range. My then-girlfriend thought that they were gorgeous. So that’s how I became a long-time customer. Goodbye to those hideous boxers and y fronts. In my view, they should be consigned to the dark museum. Anyway, that’s the history of my association with Bodyaware which of course, still continues to this day."
"I think Bodyaware has had a significant impact on how many men see themselves as individuals and how society at large views men’s fashion and style when it comes to designer underwear."
We are always interested in your experience with our products, customer service and overall thoughts on wearing underwear. Please share your stories or comments below!
12 comments
I agree with Tall Tex. The amount of body hair poking out of his underwear. Loved seeing that, but my how times have changed. We want no hair to show thru. “Bald shaved men parts look best!”
I remember purchasing two pairs of the mini briefs in the molten metal range, one in green and the other pair in gold. I also purchased a blue thong from the same collection. When I received them, it was immediately clear that I would need to shave as exposed hair is not a good look. After showering and shaving off all of my pubic hair, I tried on my new briefs and thong. They looked sensational and felt unbelievably soft and silky next to the skin.. The thong was the nicest one I have ever worn. I felt unbelievably sexy wearing any of this underwear and think that it has only ever been surpassed in the BA range by the real silk mini briefs which they used to sell. My girl friend thought that my BA underwear was gorgeous and was disappointed that BA wasn’t making underwear for women. At the time, the BA undies for men were very daring and BA dramatically changed the way many men saw themselves, improving self confidence and changing their views concerning the kind of underwear they wanted. I still enjoy purchasing underwear from BA and am always surprised at the variety of styles colours and fabric on offer. But my all time favourites are the silk mini briefs and silk shaper Tanga briefs which they were selling until quite recently.
I bought a cotton bodysuit (with shorts-style legs) in about 1994. It was so comfortable that I used to sleep in whenever it was hot in summer. This design is no longer available and my old one only lasted 15 years!
I just discovered Body Aware a few years ago, and had no idea they’d be around for so long! Love seeing these old pictures. Somebody should do a book on the history of Body Aware styles and/or how men’s underwear has evolved in the last 100 years!!
Thank goodness design has moved on