About Us
Body Aware is a pioneering men's underwear brand founded in 1985 by David and Kristina. Their partnership began in Guangzhou, China, and was forged by a shared vision: to redefine men’s underwear by offering designs that are stylish, innovative, and far from the conventional uninspired options of the past.
Coming from diverse professional backgrounds—Kristina was with the U.S. State Department at the U.S. Embassy in China, and David worked in China’s oil exploration --the couple’s journey took a transformative turn during a weeklong winter train journey on the Trans-Siberian Express. The unexpected warmth of the silk underwear they had purchased in China, amid Siberia’s harsh climate, sparked the idea that quality, performance fabrics could offer both exceptional comfort and a distinct aesthetic.
In 1986, they launched their first mail-order venture under the name Shamian Silks, introducing silk thermal underwear designed specifically for Western sizing. By the 1990s, after relocating to Trowbridge, England, they established a local manufacturing facility. This move enabled rapid product development and led to the rebranding of the company as Body Aware Ltd., as it expanded its offerings in innovative men’s underwear and athletic apparel. Notably, the company was an early adopter of the Internet, launching its website in 1996 and in the same year opened an office in the USA.
Today, headquartered in Scottsdale, Arizona, Body Aware continues to design its collections in-house. With over 30 years of industry expertise in design and manufacturing, we remain committed to transforming everyday underwear into a statement of confidence, comfort, and modern style.
Body Aware Ltd, Trowbridge. Wiltshire UK, 1996
Body Aware Inc, Arizona, USA, 2019
There have been many changes in the company over the years, many great employees have come and gone, but Body Aware's core mission continues to be to bring a little more joy to men (and their partners) who for so long had to put up with unattractive and boring underwear!