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About us

Since 1988, Body Aware has been at the forefront of the drive to set new standards in fashion and fun in the design of men's underwear, leaving behind the traditional and often plain boring underwear of the past. The company has its origins in the small mill town of Trowbridge in the west of England, where it was founded by Kristina, a former American diplomat and David, a petroleum geophysicist.

Our design and manufacturing center is now headquartered in Scottsdale, Arizona, USA from where we distribute goods worldwide.  European customers should select the UK website to have the goods shipped from our UK distribution center in Barnstaple, Devon, UK.

Body Aware offers an amazing array of beautifully designed and impeccably manufactured underwear for men.  Being both designers and manufacturers of the Body Aware brand allows rapid development of new designs, in fact we are probably the first company to bring "fast fashion" to men's underwear!  

Body Aware Inc., a privately held company, is and will continue to be, one of the world leaders in exciting new fashions and comfort for men of all ages and dimensions.

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