Thongs: Not to be Feared

Thongs: Not to be Feared

Thongs. Let’s get right in the middle of it, some men love thongs, and others are terrified of them. Let's start by covering the different styles o...

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Be Proud. Be You.

Be Proud. Be You.

Happy Pride! With each passing year, our society has become more and more advanced in its understanding of gender and individuality. There is an as...

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To Pouch or Not to Pouch?

To Pouch or Not to Pouch?

That is the question (apologies to Shakespeare)!  As design lead at Body Aware, I hear many opinions on pouches in men's underwear. For example, sh...

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How to Be Bold This Summer!

How to Be Bold This Summer!

Summer’s here and it's time to shine! So we are out of the box and ready to get back to normal and this summer promises to be the perfect time to ...

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What Color Are You?

What Color Are You?

Choosing the right underwear color to wear on NYE - and what it means.  I don't know where this underwear tradition/superstition comes from, but I ...

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