The History Of Thongs

The History Of Thongs

Body Aware has been designing sexy men's underwear for 30 years, and the assortment of underwear they offer is so diverse and broad that we all can find the style and fit we are seeking.  I recently tried a thong myself and loved it! So much so that it got me wondering when thongs became a thing.

I was always under the impression that women were the first to enjoy this cut and style in both panties and swimsuits.  After all, I grew up in the 80s and always saw this cut in many magazines and catalogs.  In the early 20th century, thongs were still a niche garment worn primarily by exotic dancers and performers. It wasn't until the 1970s and 1980s that the thong gained mainstream popularity, thanks in part to the fashion revolution of that era. With the rise of high-cut jeans and swimwear, traditional undergarments became visible under clothing, prompting the need for a more discreet option. The thong, with its minimalistic design, became the solution, offering a seamless and barely-there alternative that avoided visible panty lines.

The 1990s marked a pivotal moment for the thong, as it became a symbol of empowerment and self-expression. Pop culture icons like Madonna and the characters of popular TV shows embraced the thong, turning it into a fashionable and provocative statement. The lingerie industry responded to the growing demand, creating a wide array of designs, materials, and styles to cater to different tastes. From lace embellishments to bold colors, the thong transformed from a practical undergarment into a fashion staple.

Of course, historians argue that thongs were introduced in pre-historic times, and they may be correct, but do we take anything cavemen wore as a serious human advancement?  Of course not.

I am genuinely pleased that this style has not only been adopted by many men (especially on this site) but has also seen tremendous growth and progress in styles, fabrics, and cuts over the years!  

Every man should wear thongs when able, from satin to rip-stop to cotton to spandex/nylon blends.  It is a cut you will love, especially when wearing form-fitting athletic cut dress pants or other tighter-fitting clothes.  There are no panty lines and just a nice ass accentuating your clothes!  Best of all, the thongs offered by Body Aware are incredibly sexy!

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Could we get some thongs in some softer fabrics please? Perhaps micro modal, microfiber, and viscose? I would love some waistbanded thongs in those fabrics. The satin is nice but good for the gym or all day wear. Please and thank you! Keep up the great work everyone.



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Things are the thongs of the future….strike that, reverse it. There you go! Things are the thing of the future! Very fun and flirty. LOVE them! XDress does a great job with all their versions! My favorite is satin but have in rip stop and the body suit, which is very cute! Keep designing great products XDress! And for those who have not tried a thing, you should!


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